Google plans to reward websites that always use a secure connection by implementing HTTPS, thereby improving their ranking. With this move, they hope that everyone will start using SSL connections in the near future. Using HTTPS as the default connection is highly effective against man-in-the-middle attacks and offers data protection benefits. Many web giants have long used HTTPS as the default, even for sites that do not contain sensitive user data.
“Over the past few months, we have been testing websites using HTTPS as a signal for our search algorithm. We have seen positive results and therefore have included HTTPS connections as a ranking factor. For now, it is a very small signal in terms of ranking weight, but over time it will increase, and the results will become much more noticeable. Of course, we will give webmasters time to transition to HTTPS, but at some point, we may decide to increase it significantly because we want to encourage website owners to switch from HTTP to HTTPS to ensure everyone’s safety on the site.”
Essentially, everyone agrees with Google’s statement. It is a very positive development in terms of internet security. Nowadays, SSL connections do not cost as much as they used to. Of course, prices vary depending on the requirements, but for ordinary online presentations, the costs are affordable even for websites that do not generate revenue.
Some may argue that HTTPS connections slow down the connection to the site, and to some extent, that is true. However, at the moment, being secure is more important than gaining a few milliseconds of speed. The hosting provider and the computer both play a role in the speed. That’s why it’s crucial for your hosting provider to have SSD and a minimum 1Gbps connection so that there’s no difference between HTTP and HTTPS connections.
This innovation is a win for everyone!